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The Numbers Up Blog

Why Most Shopify Stores Need a Rebuild by Month 18

Tue, Feb 10, 2026

The patterns we see in every store that's outgrown its foundation. And the one decision that prevents it.

Playbook

The CPG Conversion Playbook: What Actually Works

Wed, Jan 28, 2026

After 200+ stores, these are the tactics that move the needle. No theory. Just what converts.

Case Study

How We Rebuilt a CPG Store in 32 Days

Thu, Jan 15, 2026

A complete teardown and rebuild for a brand doing $2M/month. What we found, what we fixed, and what happened to their numbers.