How Equip Foods Empowered Their Marketing Team and Lifted AOV 34%

Equip Foods sells real food supplements — grass-fed beef protein isolate, natural pre-workout, protein bars, clean coffee. Their customers read labels and care about ingredients. The product line is built for stacking: a customer who buys Prime Protein often wants Pure Pre for mornings and Clean Coffee to go with it.

The problem wasn't the products. It was the store.

The Marketing Bottleneck

Equip's marketing team was generating demand faster than the store could keep up. Every product launch required custom Liquid sections built by the previous agency. Every landing page was a dev ticket. Every headline change went into a queue.

The store itself was a patchwork of three years of "quick fixes." Sections conflicted with each other. The mobile experience was an afterthought. Bundle logic was handled by a combination of two apps and custom code that nobody fully understood.

What We Changed

We rebuilt the store in five weeks with one guiding principle: marketing should never need a developer for content changes.

Twelve modular section types that snap together on any page. Product grids, hero banners, comparison tables, ingredient breakdowns, testimonial blocks, FAQ accordions — all configurable from the Shopify admin. Drag, drop, publish.

The PDP got dynamic bundling built in. "Most popular: 3-pack (save 15%)" as a selection option, not a separate product to discover. Subscription-first layout with the save percentage prominent.

Mobile checkout went from five taps to two via Shop Pay integration. The cart got smarter — cross-sell recommendations based on what's already in the bag, not random products.

The Impact

AOV jumped 34% in the first month, driven primarily by the inline bundle selector. Customers who previously bought single items were now buying the 3-pack because it was the default prominent option.

Marketing went from 23 dev tickets per month to zero for content changes. They launched four landing pages in the first two weeks without writing a line of code. The team that was previously bottlenecked is now the fastest-moving team in the company.